"Relationship-Based Marketing"

Friday, February 26th

10:30 AM - 11:15 AM

Presented by:  Mark Murphy, DDS, FAGD

“It’s the Economy, Stupid.”

This frequent sticky note reminder placed in front of then-candidate Governor Bill Clinton helped him re-focus discussions and questions back onto the most important election topic: the economy. When we choose marketing strategies and initiatives we should consider placing sticky notes that remind us how important the “Relationship” we have with the client is.

By designing relationship-centric programs that support Retention, Client Growth and a Greater Percentage of each Doctor’s business, we can reduce the need for always having to find new accounts. It is less expensive, more effective and highly profitable to keep and help our current relationship and simply grow them than replace turnover. These highly engaged customers also become the raving fans that drive your net promoter scores and subsequent referrals.

Mark Murphy, DDS, FAGD is a featured presenter for the National Lab Network. Mark, who began as a lab technician, practiced general dentistry in Rochester , MI . He is the former VP of Operations of DTI (Dental Technologies, Inc.) and has served on the faculty of the Pankey Institute since 1991. Mark continues to serve lab technology on various NADL committees, the NADL Foundation Board and on the Identalloy Council. Mark’s style blends humor and anecdotes with current research and information that you can use tomorrow!

1 HOUR PROFESSIONAL DEVELOPMENT CREDIT